- Logistics, Industry, Goods delivery and Fleet management: For example, a logistics company can use the Geofencing Subscriptions API to monitor high-value shipments in transit. By setting up geofences around key locations such as warehouses or transport routes, the company receives real-time alerts whenever a shipment enters or exits a designated area. This helps ensure the security and timely delivery of assets, while minimizing the risk of theft or misplacement.
- Personal security: For example, a company providing employee safety services can use the Geofencing Subscriptions API to track the location of field workers in real-time. If an employee enters a restricted or hazardous area, the system can send an alert to supervisors or security teams, ensuring quick responses in case of emergencies and improving overall workplace safety.
- Personalization and Marketing: For example, a retail business leverages the Geofencing Subscriptions API to send personalized offers to customers as they enter a specific shopping area. By triggering notifications based on the customer’s real-time location, the business can deliver location-based promotions, increasing engagement and driving sales while ensuring the accuracy of targeting through reliable, tamper-proof location data.
- Location-Based Marketing: Enabling targeted marketing campaigns by sending notifications to users when they enter specific geographic areas.
- Event Management: Monitoring the movement of attendees at events to ensure they remain within the event premises.
Geofencing Subscriptions
API Description
Using the “Geofencing Subscriptions” API, users can create subscriptions for pairs “mobile line – geographic area“, enabling them to receive notifications whenever a mobile line enters or exits the predefined area. This feature is ideal for tracking the movement of assets or users, enhancing security through real-time monitoring of high-value goods or individuals, or enabling location-based marketing campaigns.
Use Cases
Benefits
- Enhanced User Experience: Users benefit from more secure and personalized services, receiving timely alerts, relevant offers, and location-based notifications that improve convenience and engagement.
- Improved Security and Safety: The real-time location tracking helps ensure the safety of individuals or assets by triggering alerts in case of deviations from expected locations, reducing the risk of theft, misplacement, or hazards.
- Increased Operational Efficiency: Service providers gain the ability to monitor and manage assets, employees, or resources in real time, leading to better decision-making, quicker responses to critical situations, and streamlined operations.
- Accurate, Tamper-Proof Location Data: The use of reliable, MNO-verified location data ensures the accuracy of location-based services, marketing, and security measures, fostering trust and confidence in the services provided.
- Operational efficiency for the API customer (cost savings).
API Portfolio: Location Services
SubProject Wiki: Device Location
(incl. how to meet the team)
API Wiki: Geofencing Subscriptions
API Repository: Device Location
API Repository Status: Incubating
API Status: Initial
API Version(s) and Release Date(s):
API availability: Information which APIs are available in which country and network, and how to get access can be found on the GSMA public launch status page.